It is more likely that Apple's reluctance to support Blu-ray revolves around its competition with Apple's preferred streaming media solutions. While Apple has claimed that the complex licensing for Blu-ray playback has been partly to blame for the lack of Blu-ray support, oddly the ability to create and burn Blu-ray movies has been readily available with tools like Final Cut Pro and Toast Titanium. Unfortunately, to this date this has not happened, and Apple has progressively shied away from Blu-ray in support of alternative options like the iTunes store.
When Blu-ray was being developed, Apple's presence as a supporter of the technology spurred much speculation and rumor that Mac users would be seeing native Blu-ray support in OS X. The ability to play Blu-ray movies in OS X has been a bit of a sore spot for Mac users.
